Posted: Feb 16 2005 at 6:17pm | IP Logged
|
|
|
Don't be so sure about converting Ford/Chevy/Dodge owners.
Sure, some of them would buy a bag of rusted bolts if it had 'their brand' on it, but many, like myself, simply had no option when looking for a vehicle to do some modest towing (6-9k lbs). I purchased my '03 Ford mainly because it was the best of available options, not because it was a Ford and I couldn't bring myself to buy something else (actually it was just the opposite, cross your fingers and hope for the best).
Sure the Big3 are not at all happy that someone actually will compete against them in this big market - long overdue. And loyalty can only last so long - at some point you've got to have merchandise that is at least close. A lesson I'd think they learned the hard way over the last 30 years in the passenger car market (in the late 60's and early 70s the thought of Honda/Toyota/et al eating the Big3's lunch was laughed at by many - the joke turned out to be on them). I don't wish Ford or any other auto manufacturer ill, but I'm not about to give any company blind loyalty - they best not bank on it.
|