Posted: Dec 30 2004 at 11:30am | IP Logged
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I saw this in Ward's auto world and thought it was interesting.
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Titans went on sale in December 2003. But even factoring in time to ramp up and fill the dealer pipeline, cumulative sales of 60,481 units as of Sept. 30 have been disappointing.
Yet, Nissan marketers are confident they have a competitive truck and expect to meet their sales target of 100,000 units for the full fiscal year ending March 31, 2005.
The growing pains that plagued the new, $1.4 billion Canton plant may have bruised sales of Titan and the other four models launched in the first 13 months of operation.
A variety of factors — new plant, new products, new suppliers, new workforce — are blamed for the initial failure to meet Nissan's quality standards. The situation became so serious that 200 engineers arrived from Japan this past summer to find a quick fix. Most have returned home.
“They made a lot of changes at the production and supplier level, and we should see the benefits in the recent model launches,” Connelly says.
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I also saw this in another article, and thought it said it all.
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I recently drove a new Corvette with a wrinkled, crooked sticker on the inside of the driver's door. “Made with pride by the UAW,” it declared.
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__________________ "Fins to the Left, Fins to the Right"
'04 CC LE, Big Tow, Off Road, Utili Track, Spash Guards, Truxedo Lo-Pro
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